Indonesia’s Coffee Production in Numbers

Indonesia’s Coffee Production: Third in the World at 765,000 Tons

According to data from Goodstats, an Indonesian information media, Indonesia’s coffee production in 2021 was approximately 765,000 tons, ranking third in the world after Brazil and Vietnam. Coffee plays an important role in the Indonesian economy, creating employment for millions of people across the country and serving as a major export.

Here are the ranking results from the same survey:

1. Brazil: 2,993,780 tons
2. Vietnam: 1,845,033 tons
3. Indonesia: 765,415 tons
4. Colombia: 560,340 tons
5. Ethiopia: 456,000 tons
6. Honduras: 400,674 tons
7. Uganda: 374,760 tons
8. Peru: 365,582 tons
9. India: 334,000 tons
10. Guatemala: 226,700 tons

In the past, most of Indonesia’s high-quality coffee beans were exported overseas, and Indonesians typically drank instant coffee daily. In rural areas, many people roasted coffee beans harvested from their gardens or nearby mountains in pots and ground them into powder, a culture that still remains in some regions today.

Times have changed, and Indonesia is now experiencing a coffee boom. Coffee stands and cafés serving domestic coffee have increased, and in urban areas and their suburbs, you can find stylish cafés serving coffee of consistent quality wherever you go.

Coffee production in Indonesia is said to have begun during the Dutch colonial period. The country’s fertile soil and hot, rainy climate are suitable for growing coffee, and Indonesian coffee is known for its distinctive taste and high quality.

Regions particularly known for coffee production include Sumatra, Java, Bali, Sulawesi, and Papua islands. Each region has its own characteristics and various brands. A specialty is “Kopi Luwak,” a premium coffee made from beans excreted by civets. In addition to white sugar, brown palm sugar is also commonly used with coffee.

Reference：GoodStats Instagrram @goodstats.id

Indonesia’s Coffee Production in Video

Coffee Plantations Run by Companies

The video introduces a coffee plantation operated by Otten Coffee, a major retailer of coffee beans and coffee-related products.

While many coffee producers in Indonesia are small-scale farmers, large-scale plantations like this one operated by companies are increasing. The use of modern machinery and digital technology is also advancing.

Otten Coffee is working to revitalize the entire coffee industry through coffee production and related product sales, as well as information distribution using social media and improving efficiency in farmers’ operations.

Indonesia’s Popular Coffee Shop: Kopi Janji Jiwa

Modern coffee stands and cafés are increasing in Indonesia. A prime example is Kopi Janji Jiwa, founded in 2018 and now operating more than 900 stores nationwide. They have gained popularity by offering high-quality coffee sourced from domestic contract farmers at affordable prices.

The increase in domestic coffee demand is thought to be influenced not only by low prices but also by government-led “buy domestic products” campaigns. Recently, there has been growing interest in domestically produced food and beverages and domestic brand products.

Here are some of Kopi Janji Jiwa’s coffee menu items with prices:

• Americano: 15,000 rupiah ($0.98)
• Latte: 20,000 rupiah ($1.31)
• Caramel/Hazelnut/Vanilla Latte: 25,000 rupiah ($1.64)
• Soy Latte: 25,000 rupiah ($1.64)
• Oat Milk Latte: 24,000 rupiah ($1.57)

The menus at coffee stands like Kopi Janji Jiwa feature not only coffee but also a wide range of options including chocolate, matcha, fruit teas, and milk teas. While some stores offer bread and snacks, many serve only beverages.

All prices are as of the time of writing. Dollar amounts are converted at the exchange rate of July 26, 2023 (1 rupiah = $0.000065).

Focus on Indonesia’s New Coffee Trends

Indonesia’s coffee industry is currently experiencing significant growth.

There are several factors, but one is that those who used to drink instant coffee costing 20 or 30 cents per cup have gradually increased their income and can now enjoy coffee from shops like Kopi Janji Jiwa. Cafés are continually increasing, from large chain stores to individually owned shops, from authentic establishments to those that emphasize Instagram-worthy aesthetics.

Consequently, demand is also growing for various coffee-related products and services—coffee beans, peripheral equipment, shop exterior and interior design, furniture, mobile applications for coffee farmers and buyers, and digital technology. As a result, events called “Coffee Fair” or “Coffee Week” aimed at general consumers and business professionals are frequently held in urban areas.