Quantitative Research in Indonesia
Approaching Appropriate Survey Respondents
Why not start by conducting market research?
- Do you want to understand the needs of Indonesian consumers?
- Do you want to conduct surveys cost-effectively?
- Do you want to outsource the entire research process
from planning to execution? - Do you want to conduct interviews with Indonesian people?
Provided by a team of experts in Indonesia.
Market Research
We can conduct inexpensive surveys of Indonesians who are likely to become potential customers for your company before you fully enter the Indonesian market. We can implement surveys around Jakarta, or in areas such as Bali and Yogyakarta.
Features of Our Survey Research
We conduct survey research targeting 110,000 registered Indonesian respondents. Our staff will provide comprehensive support from survey planning to result analysis and post-survey strategy consultation. 。
1.We access to 110,000 Panel Members and get Real Voices from Indonesia!
We plan surveys to collect your desired sample size from our panel of 110,000 Indonesian registrants. To gather more accurate samples that match your objectives, we narrow down respondents and approach appropriate targets for conducting survey research.
Detailed Targeting by Categories Available!
(Examples)
- ●Family composition:Number of children, children's ages, etc.
- ●Occupation:Industry type, job type, position, company size, employment status, etc.
- ●Internet usage:Smartphone manufacturer, installed applications, online shopping experience, online selling experience, etc.
- ●Transportation:Frequently used public transportation, vehicle ownership, driver's license types, etc.
- ●Habits:Water consumption amount, exercise frequency, travel frequency, etc.
- ●Household finances: Banks used for accounts, insurance status, preferred payment methods, etc.
2.Panels Widely Distributed Throughout Indonesia
From Sumatra Island in the west to Papua Island in the east, our panels are distributed across Indonesia. While it may appear biased at first glance, internet users in Indonesia are concentrated in Java Island, and our panel distribution aligns with this pattern.
3.Mechanisms to Enhance Panel Quality
We have implemented various measures to collect more accurate data, such as systems that prevent one respondent from registering multiple times, encouraging respondents to read all questions before answering, and ensuring proper consideration of answer choices.
- Fraud Detection System
- Registration Number Verification:Registration requires both phone number and OTP, not simple and doesn't take much time.
- Phone Number Verification:Only one account can be registered per phone number.
- Fraud Detection System:Accounts suspected of fraud are appropriately blocked.
- Account Blacklist:Accounts registered on the blacklist cannot create new accounts.
- Profile and
ID Card Verification - Identity Verification:We verify panel members'identity using ID cards and photos, also checking the consistency between survey responses and ID card information.
- ID Uniqueness Verification:Only one account can be registered with one ID. IDs are combined information including phone numbers and email addresses.
- Consistency Verification:We continuously verify the consistency and plausibility of panel profiles.
- Restriction of Suspicious Accounts:Suspicious accounts are suspended until confirmed as valid accounts.
- Panel Quality Assurance
- Verification of Respondent Concentration:We check whether panel members are paying attention through manuals and systems.
- Irrelevant Answer Verification:Warnings are issued to panel members who give irrelevant answers. Warned accounts may be blocked from participating in future surveys depending on severity.
- Loyalty Management
- Rewards Based on Performance:Appropriate rewards are provided based on performance scores calculated from panel members'contribution levels.
- Reward Exchange System:Accounts with unresolved issues or warnings cannot exchange rewards (points).

Examples of Survey Research
We can conduct surveys with various purposes and content across a wide range of fields.
| Automobiles, Home, Appliances | Survey on Energy-Saving Home Appliances in Southeast Asian Markets |
|---|---|
| Beverages | Global Green Tea Survey |
| Alcohol | Global Whiskey Brand Survey |
| Meals, Dining Out | Overseas Survey on Burger Brands |
| Fashion | User Survey for Specific Fashion Select Shops |
| Hobbies, Leisure, Tourism | Global Survey on Visitation Intentions After COVID-19 |
| Professional | IT Department Decision Maker Survey |
| Education | Learning Awareness Survey for Elementary and Middle School Students |
| Medical | Survey of Doctors and Patients Regarding Diabetes |
| Gaming | New Title Survey for Specific Games |

Survey Research Process
We can handle everything from setting marketing challenges
to post-survey action support.
- Our basic service covers from “conducting surveys” to “creating reports,” but as an optional plan, we can support you from the initial stages of research to selecting final marketing actions.
- Problem Definition and Hypothesis Building
- Since our surveys can be designed flexibly, prior planning is essential. Our specialists, who are familiar with marketing and Indonesian circumstances, will fully support you to ensure meaningful research.
We begin by listening to the background of your survey needs and organizing objectives, working together with you every step of the way.
- Survey Planning and Design
- To achieve your objectives, we'll discuss target respondents, questionnaire items, and response formats to complete your survey.
- Survey Implementation
- After translating the created survey into Indonesian, we will conduct the survey.
- Tabulation, Analysis, and Report Creation
- We analyze the survey results and create reports in Japanese.
- Reporting and Discussion
- We'll report the results based on the survey report. Additionally, as needed, we can help you consider future business directions and pathways.
Survey Fee Plans
We offer two main plans depending on your deliverable format preferences.
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Raw Data Format

Output data in CSV or Excel format only
Recommended for those who:
- ・Want data as soon as possible
- ・Have staff in-house who can analyze and visualize data
- ・Want to create original materials based on the data
-
Comprehensive Report with Analysis

PDF report with data visualization through graphs and explanatory text
Recommended for those who:
- ・Want an easy-to-understand, organized report
- ・Don't have enough staff for data analysis and visualization
- ・Want to reference the opinions of market research professionals
Questions About Our Survey Services
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I'd like to conduct a survey. Where should I start?
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First, it's important to correctly understand your current situation and clarify the purpose of your survey. If you have any questions about market research methods, please feel free to consult with us.
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Can you provide individual explanations of the report content?
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We can provide report explanations and follow-up consultations for an additional fee.
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Can you conduct continuous surveys?
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Yes. We can accommodate regular periodic surveys or additional surveys targeting the same respondents from the first survey.
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How long does it take to receive a report?
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For raw data reports, it takes a minimum of 7 days. The required time varies depending on the complexity of the survey and the type of report, but we will inform you of the expected timeline before starting the survey.
Case Studies of Clients Who Conducted Surveys with Us
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We obtained Essential Data for Our Business Plan.
Furniture Manufacturer
Through TRICRUISE MARKETING INDONESIA's market research, we were able to understand the broad market needs, which helped with our new business planning. The fees were reasonable and the response was quick, and we appreciated the flexibility to customize various aspects such as report types. Communication with the assigned staff was also smooth and stress-free.
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We relied on their professional, customer-focused support.
Cosmetics Manufacturer
TRICRUISE MARKETING INDONESIA's staff were extremely cooperative and proactively provided solutions when issues arose, allowing us to feel secure in relying on them. Because they have many panel members and can narrow down respondents in detail, we were able to conduct surveys with participants who matched our objectives. We're grateful because we couldn't have conducted surveys with so many Indonesian people on our own.
We are experts for Entering the Indonesian Market

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Research
EOR / VISA
Formation
Supporting foreign companies in expanding to Indonesia.







