Top 6 Beauty Clinics in Jakarta for Middle-Income Earners

Publish
2023/07/17
Update
2025/08/16
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With growing interest in beauty in Indonesia, more people are not only focusing on home care with quality cosmetics but also seeking professional treatments at beauty clinics.

What kind of beauty clinics are available in Jakarta? This article introduces beauty clinics that primarily target middle-income earners, offering professional treatments at more affordable prices compared to luxury clinics.

Among the many beauty clinics available, this article features relatively large clinics with multiple locations.

(1) Information on prices and number of locations is current as of the time this article was written. Treatment prices may be listed with or without tax.
(2)Dollar prices are calculated based on the exchange rate as of July 2, 2023 (1 Rupiah = $0.000064).

Why Entering the Indonesian Market is Particularly Challenging
● Foreign-owned corporation ⮕ Requires paid-in capital of 1 billion Rupiah
● Domestic corporation     ⮕ Foreign companies cannot be shareholders

Are you curious about how other companies are expanding into Indonesia?

Beauty Clinic 1 for Middle-Income Earners in Jakarta

ZAP

Features

ZAP is a beauty clinic established in 2008. It’s one of the industry’s largest chains, with three brands operating a total of 60 locations nationwide: ZAP Clinic, which focuses on skin care at relatively affordable prices; ZAP Premiere, which offers a more comprehensive approach to beauty care; and MEN/O/LOGY by ZAP, a clinic for men.

ZAP is a pioneer in hair removal and laser treatments in Indonesia and has received numerous awards. Their official online store sells their own brand of skincare products as well as vouchers for various treatments at their clinics.

Locations

  • Over 60 locations nationwide (25 locations in Jakarta)

Main Treatment Menu

  • Body treatments
  • Facial treatments
  • Hair removal, etc.

Treatment Prices (Examples)

  • Various laser toning treatments: 499,000 Rupiah ($32)
    Toning: A treatment that reduces melanin by applying mild laser, aiming for skin tone improvement and removal of blackheads
  • Various peeling treatments: 499,000 Rupiah ($32)
    Peeling (chemical peeling): A treatment that softens the stratum corneum on the skin’s surface with chemicals, promoting skin regeneration to reduce acne scars and blemishes
  • Face micro-injection: 1,249,000 Rupiah ($80)
    Micro-injection: A treatment that injects beauty moisture components such as hyaluronic acid into shallow layers of the skin using specialized equipment
  • 3-in-1 facial treatment: 997,000 Rupiah ($64)
  • Laser toning, rejuvenation (anti-aging care), oxy-infusion (a treatment using medical equipment that introduces beauty components deep into skin cells without needles)

Main Products and Prices

  • Juva Cleansing Oil 100 ml: 175,000 Rupiah ($11)
  • Juva Acne Defense Moisturizer: 130,000 Rupiah ($8)
  • Juva Underarm Brightening: 135,000 Rupiah ($9)

Reference Pages

The Aesthetic Clinic

Features

The Aesthetic Clinic, popular for its high-quality treatments and hospitable service, is one of Jakarta’s leading beauty clinics.

The clinic focuses on various types of facial treatments as well as slimming treatments (treatments that reduce fat cells through injections and medication). A distinctive feature is its affordable pricing among beauty clinics, with single treatments starting from 200,000 Rupiah ($13) and package treatments from around 1,000,000 Rupiah ($64).

Locations

  • 8 locations total (6 locations in Jakarta and surrounding areas)

Main Treatment Menu

  • Facial treatments
  • Slimming treatments
  • Vitamin drips, etc.

Treatment Prices (Examples)

  • Basic facial treatment courses: 250,000 Rupiah to 725,000 Rupiah ($16 to $46)
  • Various laser facial treatments: 1,000,000 Rupiah to 2,000,000 Rupiah ($64 to $128)
  • Various peeling treatments: 250,000 Rupiah to 1,350,000 Rupiah ($16 to $86)

Popular Products and Prices

  • Moist in Jar Daily Soothing Moisturizer: 100,000 Rupiah ($6)
  • Hydra Glow Essence: 98,000 Rupiah ($6)
  • Mulya Signature Facial Wash: 69,000 Rupiah ($4)

Reference Pages

Click House

Features

Click House is a beauty clinic known for its state-of-the-art permanent hair removal and quick-acting skin anti-aging technologies.

Its distinctive feature is a wide range of services from facial and body treatments including brightening, whitening, and peeling, to slimming, hair removal, and hair growth treatments. Many treatments for the entire face or body cost a few thousand yen, while partial treatments start from around $6.

Locations

  • 8 locations in Jakarta and surrounding areas

Main Treatment Menu

  • Acne treatment and acne scar removal
  • Facial treatments
  • Face lifting (treatment to lift skin and reduce wrinkles)
  • Body treatments
  • Slimming treatments
  • Hair removal
  • Hair growth treatments, etc.

Treatment Prices (Examples)

  • Full face treatment: 500,000 Rupiah ($32)
  • Face lifting: 400,000 Rupiah ($26)
  • Instant body shaping for abdomen: 500,000 Rupiah ($32)

Popular Products and Prices

  • Sun Protection Cream Pink (sunscreen cream foundation): 70,000 Rupiah ($4)
  • Intensive Brightening Cream (moisturizing cream): 110,000 Rupiah ($7)
  • Whitening Night Cream for Oily & Acne Prone Skin: 120,000 Rupiah ($8)

Reference Pages

Precautions when conducting an on-site inspection in Indonesia

Some visitors consider, "My primary purpose is to conduct maintenance work at the factory, but the visa application process appears cumbersome. I will simply enter on a Visa on Arrival (VOA) and carry out the work discreetly."

However, there have been numerous cases where entering without the appropriate visa for the intended activities has resulted in significant legal and operational issues. It is therefore strongly advised to obtain the correct visa prior to travel.

Here are the types of visas and their purposes.

Beauty Clinic 2 for Middle-Income Earners in Jakarta

Miracle Aesthetic Clinic

Features

Miracle Aesthetic Clinic was established in 1996 in Surabaya, the capital of East Java province, as a clinic to solve skin health problems. Currently, it has expanded to 4 locations in Jakarta and is known as a specialist in facial contouring procedures, offering various facial treatments including medical approaches.

The clinic has been recognized for its beauty services and online promotional achievements, winning numerous awards such as the “Service Quality Award” and “Digital Popular Award.”

Locations

  • 20 locations nationwide (4 locations in Jakarta)

Affiliated Clinics

  • Miracle Body Aesthetic Center (slimming clinic): 2 locations
  • Miracle Aesthetic Surgery Center (cosmetic surgery clinic): 1 location (attached to the Miracle Aesthetic Clinic Surabaya branch)

Main Treatment Menu

  • Reshaping
  • Rejuvenation (anti-aging care)
  • Pigmentation (color correction)
  • Acne treatment
  • Acne scar removal, etc.

〈No price information available〉

Popular Products and Prices

  • Loose Powder for Oily Skin: 180,000 Rupiah ($12)
  • Cleanser: 300,000 Rupiah ($19)
  • Lotion: 275,000 Rupiah ($18)

Reference Pages

Eva Mulia Clinic

Features

Eva Mulia Clinic is a facial treatment clinic established in 1977, particularly renowned for acne treatment. It has won awards such as “Indonesia Wow Brand” announced by the consulting and marketing company MarkPlus Insight Marketing & Social Research, recognizing it as providing industry-leading services.

Locations

  • 9 locations in Jakarta and surrounding areas

Main Treatment Menu

  • Acne treatment
  • Reshaping
  • Rejuvenation (anti-aging care)
  • Hair removal
  • Various injection treatments, etc.

Treatment Prices (Examples)

  • Acne treatment: 200,000 to 440,000 Rupiah ($13 to $28)
  • Dermapen for acne-prone skin: 550,000 Rupiah ($35)
  • Rejuvenation with whitening serum: 235,000 Rupiah ($15)
  • Laser rejuvenation: 800,000 to 1,000,000 Rupiah ($51 to $64)

Popular Products and Prices

  • Beauty Bar Cleanser (facial soap): 30,000 Rupiah ($2)
  • Acne Lotion: 45,000 Rupiah ($3)
  • GA8 Night Cream: 60,000 Rupiah ($4)

Reference Pages

Marvee Clinic

Features

Marvee Clinic is a beauty clinic established in 2018 by Kimia Farma, a major pharmaceutical company in Indonesia. It offers a wide range of treatment and therapy menus at low prices to solve skin problems for people of all genders, from teenagers to middle-aged and older adults.

Locations

  • 4 locations in Jakarta and surrounding areas

Main Treatment Menu

  • Facial treatments
  • Microneedle treatments*
  • Laser therapy
  • Peeling
  • Hair removal, etc.

*Microneedle: A drug delivery technology that replaces injections by attaching a sheet with extremely small needles to the skin to introduce drugs (hyaluronic acid, collagen, etc.) contained in the needles.

Treatment Prices (Examples)

  • Basic facial treatments (brightening/acne treatment/for sensitive skin): 268,700 Rupiah each ($17)
  • Peeling: 403,000 to 555,000 Rupiah ($26 to $35)
  • Laser therapy (acne treatment/blemish removal/freckle spot removal): 1,343,100 to 1,587,300 Rupiah ($86 to $102)

Popular Products and Prices

  • Day Cream (acne care/anti-aging): 111,000 Rupiah each ($7)
  • Night Cream (acne care/anti-aging/hydrating*): 122,100 Rupiah each ($8) *Hydrating: Providing moisture to the skin and creating firmness
  • Facial Wash (anti-aging/brightening): 122,100 Rupiah each ($8)

Reference Pages

Characteristics of Beauty Clinics for Middle-Income Earners

Of course, beauty clinics don’t label themselves as “for upper-income earners” or “for middle-income earners.” However, compared to luxury clinics, those that appear to target middle-income earners often have the following characteristics:

  • They publicly disclose clear treatment menus and prices on their official websites
  • They offer not only discounts but also price reduction campaigns
  • Treatment menus are finely divided into “basic and premium,” “partial and full treatments,” with some menus priced at $13-20
  • They have menus and promotions targeting people other than working women, such as teenagers and men

Trouble Experienced During Company Establishment
  • Domestic corporation

    Recruitment Agency

    We set up a domestic capital company in Indonesia using the name of a former employee from Japan’s Specified Skilled Worker program. At first, communication was smooth, but once the business became profitable, they claimed ownership, seized bank accounts and contracts, and disrupted client relations. A contract was in place but ineffective, leaving us to regret relying solely on trust.

  • Foreign-owned corporation

    Machinery Manufacturer

    We hired a local consulting firm to set up our foreign-owned company in Indonesia, but responses were slow and explanations kept changing. Repeated requests for extra documents and shifting requirements disrupted our schedule, and the process took nearly a year, delaying our business launch. We learned the importance of clearly defining project management and responsibilities in the contract.

Company Formation in Indonesia

To Companies Interested in Market Research in Indonesia

If you have a strong image of Indonesia as “developing with low prices” or “even in the capital, monthly income is only a few hundred dollars,” you might be surprised that many people regularly visit beauty clinics for treatments costing around $60-70 per session.

Indonesia’s middle-income class is expanding, with an increasing number of high-income earners who exceed the “monthly income of a few hundred dollars” bracket. Also, people with even a little economic leeway tend to be active consumers.

If your company is considering selling your products in Indonesia, why not start with market research? Our online market research service allows you to narrow down respondents from 110,000 panels in Indonesia to match your objectives, conducting surveys efficiently. Please feel free to contact us.

The benefits of choosing our company for your visa application
When outsourcing a visa application to a company, the estimated cost is generally about the same everywhere. Therefore, we offer the following benefits in addition to price.

We create a WhatsApp group, allowing you to contact us anytime for free if any issues arise during your business trip. Unexpected troubles can occur during on-site visits, but with our team-based support, we can resolve problems quickly and efficiently.

What kind of middle-income targeted clinics are there in Jakarta?

Major middle-income targeted clinics in Jakarta include ZAP, The Aesthetic Clinic, and Click House.

What are the characteristics of middle-income targeted clinics in Jakarta?

Many middle-income targeted clinics in Jakarta publish their treatment menus and prices on their official websites. They also feature a wide range of detailed treatment menus and are characterized by their accessibility to people of all genders and ages.

How much do treatments at middle-income targeted clinics in Jakarta cost?

Treatment prices at middle-income targeted clinics in Jakarta start from $13-20 for partial treatments, with basic facial and body treatments costing around $30-40, and special treatments such as laser therapies ranging from $64 to $128.