We’ll explain the trends in Indonesia’s internet usage rates and e-commerce market, as well as which e-commerce malls and ASPs are holding market share.

Indonesia’s population pyramid resembles Mt. Fuji, with many young people. As of January 2022, the working-age population made up 70.7% of the total, about 190 million people.

We will explore the potential of Japanese products in the Indonesian cosmetics market by comparing the perceptions of cosmetics from Japan, Indonesia, and Korea.

We will carefully explain the risks and points of caution regarding expansion into Indonesia, as well as misunderstandings about Indonesia that arise from the lack of information Japanese people have.

We compare the lifestyles of Indonesia’s middle-income population with those in Japan by examining the costs of clothing, food, and housing. You may find that the prices are “higher than expected.”

Indonesian SEO is fundamentally the same as Japanese SEO. However, there are not many companies that specialize in it.

BPOM is Indonesia’s agency that oversees the distribution of cosmetics, food, and related products.

There are numerous economic benefits to expanding into Indonesia, including the large market size, growth rate, being the world’s fourth most populous country, and having a large young population.