TikTok Shop’s Transaction Volume: $6.198 Billion, Indonesia Ranks Second
- Publish
- 2025/03/12
- Update
- 2025/08/16
- You can read this article in 4minutes
Indonesia has a large number of social media users, and TikTok is particularly gaining rapid popularity. By 2024, Indonesia became the number one country in terms of TikTok users, and TikTok Shop’s transaction volume also reached the second-highest globally.
– from vehicles to drivers, all arranged for you.
● Interpreter arrangement: from USD 170/day
● Proxy obtaining appointment with local subsidiary (per company): USD 200/company
Introduction
In Indonesia, TikTok has become the most popular social media platform, particularly among younger generations. It is widely used for a variety of purposes, including daily information gathering, shopping, and entertainment. Moreover, an increasing number of users are generating income through content creation and affiliate marketing, making it a notable source of revenue.
This article presents key data that highlights the state of TikTok in Indonesia. It also includes video content showcasing TikTok Shop in action.
Precautions when conducting an on-site inspection in Indonesia
Some visitors consider, "My primary purpose is to conduct maintenance work at the factory, but the visa application process appears cumbersome. I will simply enter on a Visa on Arrival (VOA) and carry out the work discreetly."
However, there have been numerous cases where entering without the appropriate visa for the intended activities has resulted in significant legal and operational issues. It is therefore strongly advised to obtain the correct visa prior to travel.
Here are the types of visas and their purposes.
Indonesia and TikTok in Numbers
TikTok Shop GMV: $6.198 Billion, Ranked 2nd Globally
Chart Source: Created by PT. TRICRUISE MARKETING INDONESIA based on GoodStats, “Indonesia Jadi Negara dengan GMV TikTok Shop Terbesar Ke-2 di Dunia”
According to a December 2024 report by Tabcut.com, a TikTok Shop analytics platform, Indonesia ranked second globally in total transaction volume (Gross Merchandise Value, GMV) on TikTok Shop for 2024, with a GMV of $6.198 billion, following the United States. Southeast Asian countries dominated the top eight in this ranking.
TikTok Shop Annual GMV Ranking (2024)
- United States: $9.0 billion
- Indonesia: $6.198 billion
- Thailand: $5.743 billion
- Vietnam: $4.454 billion
- Philippines: $3.12 billion
- Malaysia: $2.724 billion
- United Kingdom: $1.548 billion
- Singapore: $391 million
Reference: GoodStats “Indonesia Jadi Negara dengan GMV TikTok Shop Terbesar Ke-2 di Dunia”
TikTok Users: 157.6 Million, Ranked 1st in the World
Chart Source: Created by PT. TRICRUISE MARKETING INDONESIA based on CNBC Indonesia, “Indonesia Nomor 1 Dunia, Warga RI Sudah Kecanduan TikTok”
In 2024, Indonesia overtook the United States to become the country with the highest number of TikTok users in the world. According to data on TikTok advertising reach as of October 2024, the ranking of countries by number of users is as follows:
TikTok Users by Country (2024)
- Indonesia: 157.6 million
- United States: 120.5 million
- Brazil: 105.3 million
- Mexico: 77.5 million
- Vietnam: 65.6 million
- Pakistan: 62.1 million
- Philippines: 56.1 million
- Russia: 56.0 million
- Thailand: 50.8 million
- Bangladesh: 41.1 million
Reference: CNBC Indonesia “Indonesia Nomor 1 Dunia, Warga RI Sudah Kecanduan TikTok”
TikTok Becomes the Most Frequently Used Social Media Platform in Indonesia
Chart Source: Created by PT. TRICRUISE MARKETING INDONESIA based on GoodStats, “Orang Indonesia Paling Sering Habiskan Waktu untuk Main Sosial Media”
According to the “Digital 2024: Indonesia” report published by We Are Social, Indonesians spent an average of 3 hours and 11 minutes per day on social media in 2024. This is significantly longer than the global average of 2 hours and 31 minutes.
TikTok ranked first as the most used social media platform in terms of time spent. On average, Indonesians spent 38 hours and 26 minutes per month on TikTok, which translates to about 1 hour and 32 minutes per day.
YouTube ranked second with 31 hours and 28 minutes per month, followed by WhatsApp at 26 hours and 13 minutes. TikTok and YouTube greatly outpaced Instagram and Facebook, highlighting the momentum of video-based platforms.
Most Time Spent on Social Media by Indonesians (2024)
- TikTok: 38 hours 26 minutes/month
- YouTube: 31 hours 28 minutes/month
- WhatsApp: 26 hours 13 minutes/month
- Instagram: 16 hours 10 minutes/month
- Facebook: 12 hours 56 minutes/month
- X (formerly Twitter): 6 hours 26 minutes/month
- Telegram: 3 hours 53 minutes/month
Reference: GoodStats “Orang Indonesia Paling Sering Habiskan Waktu untuk Main Sosial Media”
For those seeking information on establishing a corporation
(You can click to go to the article you want to read.)
Indonesia and TikTok in Video
TikTok Shop Clothing Store
Watch the Video
In this video, a woman from a clothing store is seen promoting plus-size cargo pants using padding around her hips to demonstrate the fit. Many viewers were momentarily shocked and surprised, as reflected in the comments such as “You startled me, sis!”
Text displayed at the bottom of the screen reads “Masuk LIVE sekarang” (Join the LIVE now), indicating that the store frequently conducts live broadcasts.
Viral Cosmetic Product on TikTok Shop
Watch the Video
Glad2Glow is an Indonesian cosmetic brand established in 2022 and has gained 2 million followers on TikTok.
This particular video demonstrates a “Thai-style body lotion hack” using one of their body lotion products, which went viral on TikTok. The item became one of the platform’s bestsellers, with nearly 40,000 units sold and more than 6,000 customer reviews on TikTok Shop’s official store.
-
Domestic corporation
Recruitment Agency
We set up a domestic capital company in Indonesia using the name of a former employee from Japan’s Specified Skilled Worker program. At first, communication was smooth, but once the business became profitable, they claimed ownership, seized bank accounts and contracts, and disrupted client relations. A contract was in place but ineffective, leaving us to regret relying solely on trust.
-
Foreign-owned corporation
Machinery Manufacturer
We hired a local consulting firm to set up our foreign-owned company in Indonesia, but responses were slow and explanations kept changing. Repeated requests for extra documents and shifting requirements disrupted our schedule, and the process took nearly a year, delaying our business launch. We learned the importance of clearly defining project management and responsibilities in the contract.
Focus on TikTok Shop by Tokopedia in Indonesia
TikTok Shop is not allowed to operate independently in Indonesia; instead, it is managed through a merger with the local e-commerce giant Tokopedia. In March 2025, the first anniversary of the merger will be celebrated, and the platform’s name was changed from “Shop Tokopedia” to “TikTok Shop by Tokopedia.”
Both TikTok Shop and Tokopedia allow users to access both platforms’ shops and products through either app. Sellers can also manage both shops from a single app, streamlining the management process.
TikTok Shop has leveraged the benefits of live shopping, boosting sales for beauty and fashion products. Meanwhile, Tokopedia, which already has a strong presence in the sale of daily necessities and groceries, has integrated live shopping features into its platform. The ongoing integration of these two platforms may bring changes in popular product categories and sales trends, making it an area to watch closely.
